During the Superbowl last night, NBC News was running ads for the Today Show touting an interview with President Obama. The ads contained a revealing line saying that Obama would enjoy “home field advantage” during the interview. In other words, NBC News has finally admitting to being nothing more than Obama cheerleaders.

They are not alone.

On the night of the Inauguration, The New York Times did its part to rally the true believers by handing out buttons with its logo prominently displayed beneath the profile of the new president.

Not to be outdone, CNN is selling t-shirts with the caption, “Obama raises hand, lifts a nation.”

And the Detroit Free Press is asking you to “see Obama in yourself” and send them a picture of your face behind a half-cutout Obama mask.

Perhaps the editors of the Free Press were worried that Obama worship wasn’t quite cult-like enough.

I guess I shouldn’t be shocked. As Helen Thomas—a White House reporter since the 1950s—recently said, “I’m a liberal, I was born a liberal, I’ll be one ‘til I die, what else should a reporter be when you see so much and when we have such great privilege and access to the truth?”

No surprise. Reporters are liberal, so they’ll favor a liberal president. But given the financial state of the news industry, perhaps political reporters can be laid off for the next for years, and the media can simply re-print White House press releases.

It would save a lot of money, and the resulting press coverage wouldn’t be any different.