TV Newser reports that the publishers of the Gallup poll have dropped CNN as a partner. The reason, as stated in a memo by the CEO of The Gallup Organization:

CNN has far fewer viewers than it did in the past, and we feel that our brand was getting lost and diluted combined with the CNN brand.

Ouch.

Not willing to take such a humiliating public dumping without spitting back, CNN responded:

[Gallup CEO] Jim Clifton’s statements are not only unprofessional but in every respect untrue.

Breakups can be rough. Let’s hope the boiled rabbits are kept to a minimum.

And now, for the conspiratorially-minded:

A small fire broke out in the Atlanta studio of CNN Headline News this afternoon.

Nobody f*cks with Gallup.