Surfing the Internet is now more popular than watching television, according to new figures.
On average, adults in Britain spend more time online at their computers - 41.5 days a year - than in front of the TV.
Government figures from the Office of National Statistics show that we spend just 37.5 days a year watching television.
It is believed to be the first time that using the Internet has overtaken what was traditionally seen as the nation’s favourite pastime.
Two-thirds of the survey respondents indicated that they spend an increasing amount of time online every year.
I suspect this trend is not limited to Britain, and it will be magnified as more people come online and as high-speed broadband connections become increasingly available.
This means that establishment media audiences will continue to become fragmented, and that there is a tremendous opportunity for distributing new content online. The traditional gatekeepers will find fewer and fewer people lining up at the gates.
