2 January 2006 >>
A rap video spoof by a pair of Saturday Night Live veterans has become something of an Internet hit.
I can see why. It’s funny and different.
And it makes you wonder about the future of broadcast. Tivo and other DVRs give SNL an opportunity to be seen by people who are otherwise not in front of their TVs on a Saturday night, but the Internet got this video in front of people who aren’t in the habit of recording the show in the first place. That’s the way you build an audience.
It’s just another example of the increasingly blurred line between online and broadcast video. Can full-catalog video-on-demand via the Internet be far behind?


