A press release from World Ahead Publishing—a publisher of conservative and libertarian books—charges that Google banned an ad for a book critical of Bill and Hillary Clinton:

Popular search engine Google reversed course late last week and banned a previously approved online ad campaign for a new book that documents abuses of power by Bill and Hillary Clinton. The surprise move prompted the book’s author and publishing house to publicly question if the politics of Google’s CEO - a financial backer of Hillary Clinton - played a role in this change of course.

“Google’s decision to reverse its prior approval and shut down this banner ad campaign reeks of political bias,” charges [author] Candice E. Jackson. [...]

The controversy comes at a time when the search engine giant is facing increasing scrutiny for claims of editorial unfairness by conservative organizations. Last month RightMarch.com, a conservative activist group, went public with claims that Google was rejecting its ads targeting House Democratic Leader Nancy Pelosi while at the same time running identical ads attacking Republican Leader Tom DeLay.

Representatives for Google - whose corporate motto is “don’t be evil” - attempted to defend the surprise ban on the book’s ads by claiming their policies prohibit ads that are against an individual. But while the ads for the book - which featured images of the book’s cover and pictures of the former First Couple - were suddenly deemed too offensive, Google happily accepts advertisements with headlines such as “Hate Bush? So Do We,” “Bush Belongs Behind Bars,” and “George W. Bush Fart Doll.”

Early last month, a similar controversy erupted when Google accepted ads targeting Republican Congressman Tom DeLay while rejecting similar ads targeting Democratic Congressman Nancy Pelosi. On May 9th, WorldNetDaily reported:

Google, the Internet’s No. 1 search engine, is still running attack ads against besieged House Majority Leader Tom DeLay, despite assurances by the company’s spokesman they were all pulled last week.

The issue of the anti-DeLay ads came to light when a conservative activist group discovered the ads and designed a similar campaign, using the same verbiage, targeting House Minority Leader Nancy Pelosi.

When the anti-Pelosi ads were rejected by Google, RightMarch.com protested what it saw as political bias in Google’s content.

When questioned about the apparent double-standard by WND, Mike Mayzel, spokesman for Google, said both the anti-Pelosi ad and the anti-DeLay ad were pulled.

“Both ads were taken down,” he told WND. “Any assertion to the contrary is false. As soon as an ad is reviewed and found to be in violation of our policies, we take it down as soon as possible. Any suggestion we would leave some ads up longer than others for reasons of political bias is false.”

However, a search of Google’s site yesterday shows at least three more anti-DeLay ads still running[.]

As of this writing nearly two months later, anti-Tom DeLay ads are still running, despite Google’s assurances that they wouldn’t be. However, one anti-Nancy Pelosi ad is also running, which makes me wonder whether the problem is one of corporate political bias or simply one of bias—or incompetence—on the part of individual staffers who administer the ad approval process. Google may have dozens of employees who approve these ads, which could explain the inconsistent application of its policy.

Whatever the explanation, this kind of information doesn’t exactly help Google’s case:

A WorldNetDaily search of Google executive and employee political contributions filed with the Federal Election Commission showed nearly 99 percent of its $469,500 went to Democrats over the last three election cycles.

As a private company, Google is fully within its rights to accept or reject any ad it sees fit. However, if these charges are true, then the public should at least be aware of the fact that Google is making political calculations in the selective application of its ad policy. Google would also be wise to tighten up the application of this policy; the appearance of bias for a company that aspires to be the world’s gateway to the Internet would be devastating.