Industry publication Editor & Publisher cites a Gallup poll showing the Internet to be the only news delivery medium that’s grown in use over the past two years:

[E]very source has fallen somewhat since 2002, with only news on the Internet gaining, from 15% going there every day two years ago to 20% doing so today.

Some sources dropped heavily: National newspapers are off 4%, from 11% to 7%; NPR is off 5%; local TV news is down 6%; network news down 7%; and PBS news plunged 8%. In that company, local newspapers are doing fairly well, only dropping 3%. Cable news dropped 2%.

Some may attribute this to the public’s rejection of the perceived bias of the traditional media. Others will say that it is a predictable effect of the continued penetration of the Internet. One thing’s for sure: people have only so much time in the day, so as one medium boosts its audience, it will naturally come at the expense of other media. The question is, will the traditional media grudgingly accept this New (Media) World Order, or will they fight for their audience by revamping their product?