20 November 2003 >>
“Concocted quotes can make for compelling reading, especially if they’re designed to elicit an emotional response. The intensity of the feelings generated by an e-mail determines the velocity at which it travels; the passion stirred is what gets people to press Send. Therefore, because a rational dissection of fraud is less titillating than incendiary accusations, a clever hoax will always have a broader reach than an earnest rebuttal. And, because reading an e-mail requires far less effort than researching it, few will ever discover that they’ve been duped.”
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